#1 in Latin America

Build trusted relationships and sell more... We help you!

Specialists in digital positioning, loyalty and generation of B2B businesses.

#1 in Latin America

Build trusted relationships and sell more... We help you!

Specialists in digital positioning, loyalty and generation of B2B businesses.

+12

Years of
experience

+180

Clients

11

Countries

Why MTI Selling?

We are a B2B marketing consultancy specializing in demand generation, loyalty and positioning for technology companies. +180 customers in Chile, Mexico, Colombia, Peru, Argentina, Uruguay, Costa Rica, Bolivia, Ecuador, USA and Spain have trusted us.

Sell more
11

Countries

Our
Services

Marketing as a Service
1-to-1 Prospecting & ABM
Positioning
Events & Webinars
Staffing
Training & Consulting
Building a Database 2.0
Cross & Up Selling

Our
Process

Our
Process

Attract

Generating one-to-one (1:1) meetings with C-levels
We generate pipeline and schedule meetings with decision makers in an open segment or named accounts, through various prospecting tools and communication channels.
Analysis of the value offer
We study and align your value with the pains of your target audience in order to design differentiation strategies that make you the preferred provider to meet those needs.
Commercial consulting
We make an in-depth analysis of the functioning of the area, establishing a detailed diagnosis, planning the measures to be adopted and guiding you so that you can apply them.
Cross and up selling analysis
We analyze the buying behavior of your installed base, to generate specific offers aimed at that segment, and create a calendar of activities to go and look for those opportunities.
ABM
We work on the 3 ABM strategies: Strategic ABM (One-to-One), ABM Lite (One-to-Few), And Programmatic ABM (One-to-Many).

Boost

Follow-up of meetings
We follow up the generated meetings, to understand your internal processes and evaluate if they are optimal to achieve your goals.
Instances of group relations
We plan approaches with your potential customers through group Digital Selling activities. As part of these activities, value is exchanged in a scalable way, obtaining quality leads with tactics of relations and networking with chambers of commerce and communities (Dark Social).
Loyalty: Initiatives for 80/20 of current customers
We analyze your customer portfolio to find your 80/20 and propose loyalty strategies.
Attendance at events
We invite your target audience to support you in meeting your goals at each event.
Intelligence and planning of events/webinars/workshops
We develop your event in a comprehensive fashion: From planning and sending invitations, to the execution of the event and follow-up of leads after the event.
ABM
We work on the 3 ABM strategies: Strategic ABM (One-to-One), ABM Lite (One-to-Few), And Programmatic ABM (One-to-Many).

Optimize

Content Strategy
We design and implement a strategy of success that delivers value through the distribution of contents in different formats in social media. We build trust in your target audience, increasing awareness and positioning, which results in a greater demand for your IT service.
Video marketing (video capsules)
We create and produce video learning content communicating the value of your brand and making it stand out in the market.
LinkedIn company
We create your company page on the social network par excellence for B2B companies.
Marketing consulting
Omnichannel, strategy, content.
Building digital leaders
Influencers/employee advocacy.
Digital ad campaigns (landing pages development + SEM campaigns)
We carry them out with a focus on MQL generation.
ABM
We work on the 3 ABM strategies: Strategic ABM (One-to-One), ABM Lite (One-to-Few), and Programmatic ABM (One-to-Many).

Our Team

Slide to the right

Andrea Torres
CEO US & Latam
Ximena Hernández Buffa
Co-founder & Business Development Director
Giovanna García
Gerente de Proyectos
Elizabeth Carnovale
Marketing Manager
Luis Ruiz
Financial Controller
Ambar Torres
Administrative and HR Assistant
Navil Alfonzo
Project Leader
Paula Longstaff
Proyect Leader
Tanya Orozco
Content Lead
Keysi Flores
Content Creator
Yimmy Hernández
Lead Researcher
Adriana Escalona
Senior SDR Consultant
Caroline De Souza
Senior SDR Consultant
Williams Velázquez
MDR Consultant
Conrado Cabrera
Senior SDR Consultant
Catherine Echeverry
Senior SDR Consultant
Juliangelys Valderrama
Senior SDR Consultant
Luis Juarez
Senior SDR Consultant

Our Clients

Sas
CRM & Bonus
Nisum
Janis

Our Success Stories

VTEX - Mexico

VTEX is a digital commerce platform for large companies that puts businesses on a fast track to growth.

The project objective was to position the brand in Mexico and increase attendance at specialized events by industry.

Outsourcing of Marketing + Positioning
+30%

Attendance at events

251

Companies registered for events

30k

Obtained contacts

Duration: 6 months
4

Held events

Alejandro Colin
Country Manager - VTEX

We have worked together with MTI selling with very positive outcomes! The main objective was to penetrate the Mexican market, and we have managed to hold corporate events, where we reached hundreds of companies and increased attendance of business leaders by +30%. Together we managed to generate new quality contacts that allowed us to increase our pipeline. It has been an excellent experience working with.

+30%

Attendance at events

Alejandro Colin
Country Manager - VTEX

We have worked together with MTI selling with very positive outcomes! The main objective was to penetrate the Mexican market, and we have managed to hold corporate events, where we reached hundreds of companies and increased attendance of business leaders by +30%. Together we managed to generate new quality contacts that allowed us to increase our pipeline. It has been an excellent experience working with.


We are present in

Countries

Continents

Offices

Our offices

Santiago, Chile

CDMX, México

What do our customers say

HPE

Together with MTI Selling we have been able to position ourselves and achieve stronger brand visibility.

Our main objective was to generate demand from an already installed base, and to be able to promote our Storage solutions.

Not only have we managed to have a 45% conversion rate in target companies, but we have also achieved 28% of meetings in the opportunity stage.

In turn, we were able to detect opportunities for improvement in our relationships with customers, which generates an opportunity for loyalty.

Cecilia Freire HPE
Cecilia Freire
Marketing and Partner Business Manager - HPE

Seidor

MTI is a company that supports the processes of demand generation, positioning and contact with customers through a Digital Selling strategy, a key issue for companies that have processes oriented to the B2B market.

They are rigorous, disciplined, they accompany and follow up on opportunities in an efficient manner.

Oscar Forero Seidor
Oscar Forero
Marketing Director at SEIDOR Colombia, Central America and the Caribbean

Start a conversation!

Frequently asked questions.

How long will it take to see the outcomes?
In MTI Selling you can see outcomes since month 1. We propose a 12-month plan for the process to mature. The first 6 months will be critical for it to be sustainable. Once it is working, a team will ensure continuity in an orderly and methodological fashion to achieve increasingly higher outcomes by means of a continuous improvement process. You should keep in mind that outcomes depend on several factors such as:

- Strength of the corporate image: web, success stories, quality content in social media. -Traction of the target audience. - The size of the target commercial territory. - The existing contact network. - Clarity of the value offer. - The internal sales process and its methodology. - Variety of services and sales tickets. - Type of technology offered to the market. - Type of industry that seeks to be positioned. - The follow-up of the delivered leads on the part of the customer's sales force.

Is the payment method per meeting held or with a monthly fee?
The projects are worked with a fixed monthly fee. This is because we design a comprehensive omnichannel strategy of lead generation, positioning and relationship with customers executed by a multidisciplinary team. Each project is tailored, and the outcomes depend on the factors mentioned above.

How do I know if it is convenient to outsource the marketing area of my B2B company?
What you need to analyze in this regard is whether your company has the structure and resources to constantly feed your pipeline. On the other hand, an analysis should be made on the return and productivity being obtained by investing these internal resources in generating demand and positioning. After analyzing these variables, you should consider whether it is convenient to do it internally or whether it will be more efficient to outsource. We invite you to take a look at our blog article “Advantages of outsourcing demand generation" where we help you analyze it.

What if I prefer to achieve it internally?
If you have decided in your company to carry out Digital Selling strategies but internally, in MTI Selling we can help you design the best strategies through our consulting services, as well as train your team through our business trainings or manage the incorporation of your internal resource with our Staffing service.

What is an SDR?
A Sales Development Representative is responsible for contacting leads who have already been interested in our services and qualifying them to verify that they match the ideal customer profile of the company. An SDR is a professional who can prospect leads using both inbound (qualifying what arrives and generating meetings) and outbound (prospecting and generating meetings) strategies. An SDR works on generating MQLs (Marketing Qualified Leads).

What is a BDR?
The difference between an SDR and BDR (Business Development Representative) is that, in addition to contacting interested leads through outbound and inbound strategies, the latter schedules a meeting where a first presentation of the company and its services is made, pre-qualifying the prospect. Therefore, the prospect is even more qualified, getting a sales opportunity or sales qualified lead (SQL).