What have you learned this year? Learning for your success
MTI Selling
The year is closing, and these are days when the socioeconomic context, the holiday dates, the closing of the quarter and the year can make us feel somewhat overwhelmed. Surely you are ending a year with successes and opportunities for improvement in your business plan. What really matters is that in the midst of the hustle and bustle you do not lose sight of the focus and the vision of the future in your business.
I invite you to take the expertise that this year offered you and move it toward the success of the next one. To achieve this, today I want to contribute with some ideas to capitalize on these learnings:
If you haven’t already done so, apply omnichannel
The big key to 2023 is undoubtedly to apply omnichannel once and for all to your Digital Selling strategies.
I leave you some insights from Gartner to encourage you to take advantage of the beginning of the year taking your business to the next level:
According to his research, customer preferences are shifting largely from in-person sales interactions to digital channels.
In its Future of Sales research report, Gartner further predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur through digital channels.
Nowadays, 72% of the marketing budget is allocated to purely digital channels, including digital owned, digital paid and digital earned channels.
This reality is reaffirmed year by year. Take advantage of the end of this year to plan a different stage, keeping your business up to date and taking it to its maximum potential through an omnichannel and measurable strategy.
If you are already omnichannel
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Analyze your general data from the previous year: Surely you have an idea and remember some things, but the numbers are the ones that will give you certainty about what worked and what did not. These general data involve: inbound vs. outbound leads, closing rate, buyback rate, total sales, profits, customer satisfaction, etc. And they will help you know what to stop doing and what to improve in 2023 and in the future.
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Base yourself on the current problems of your customers: Hand in hand with your loyalty initiatives and keeping this reality in mind, you can adjust your strategy with current customers and make projections, both of renewals and cross and up selling.
- Measure how much each marketing initiative worked: This information will enable you to prioritize those activities that worked bringing more demand (both with current and newly-acquired customers).
In MTI Selling, we are experts in doing this analysis and in applying the omnichannel, processes and discipline that your business needs to be successful in 2023.
