B2B Events: The Power of Connections
Ximena Hernández Buffa
B2B Events: The Power of Connections
A B2B event starts with being aware of its potential. Events are not just social meetings, but key platforms for knowledge acquisition, exchange of ideas and networking.
According to a study by Deloitte, 90% of companies consider networking to be an essential part of their success. In addition, according to Robert Walters, companies with a solid networking source are likely to have 15% more chances to grow.
Additionally, based on a recent study by MarketSplash, the event management industry is projected to experience 23% annual growth, reaching a market value of $404 billion by 2027.
These figures speak to the incalculable value that these meetings have for the IT sector. Whether face-to-face, virtual or hybrid, each modality offers unique opportunities to learn, connect and thrive.
What are the benefits of a B2B event?
Here are two essential pillars:
- Strengthens your personal and professional brand: While B2B events are organized by companies to establish relationships with other entities, it’s ultimately the people within those companies who interact.
- Increases your company’s visibility and recognition: Even if the focus of the event is informational and not commercial, this will have a positive impact on your company’s positioning.
What role do events play within the corporate marketing strategy?
- They allow you to create a point of differentiation: Taking event planning to the next level allows you to stand out from the competition, demonstrating the innovation and uniqueness of your business.
- Increase the reach of your service: Events are an effective tool to increase your company’s visibility, leaving a lasting impression on attendees and encouraging engagement.
- New execution opportunities: Event management is flexible and adjusts to the needs of businesses of any size, sector or objective, with face-to-face, hybrid and virtual options, generating quality leads, driving sales and establishing strategic alliances with other companies through sponsorships.
Do you want to know how MTI Selling can help you generate an effective strategy using effective events? Let’s chat!
